How are leading brands and agencies using technology to understand customers? Hear from thought leaders Rich Wilson, CMO of Relative Insight, Head of Strategy for Manning Gottlieb OMD, Paddy Adams and Thomas Messett, Head of European Digital Marketing for Microsoft Mobile on how customer understanding is being increased through leading technology.
In the mind of your customer. How consumer insight tech powers better marketing:
Truly understanding consumers has never been as important to marketers, yet so difficult to achieve. This event looks at three perspectives from experts in the field:
Rich Wilson, CMO of Relative Insight, explains how language technology used by law enforcement agencies is now helping brands gain deeper insights.
Paddy Adams is Head of Strategy for Manning Gottlieb OMD, one of the world’s leading media agencies. He will demonstrate how the correct targeting of consumers and the right brand style is critical for firms' strategy, and the technology approaches MGOMD uses to achieve this.
Thomas Messett is Head of European Digital Marketing for Microsoft Mobile. He will give us the brand's perspective of what actually matters when understanding and targeting communication to consumers, and how Microsoft have leveraged new technology advances.
Andy Tait, Founding Partner at marketing tech accelerator Collider.io, will moderate a Q&A panel after the presentations to give the audience the opportunity to cut to the key issues. Collider.io supports startups in becoming sustainable businesses, by mobilising cash, crack coaches, and relationships with brands.